its.gd vs Dub
Dub is a modern, open-source link platform focused on analytics, custom domains, developer APIs and affiliate/conversion tracking.
its.gd is a safety-first URL shortener: every destination passes 60 checks before a checked short link goes live, every click shows a public link preview, and links are destination-locked.
Side by side
| Feature | its.gd | Dub |
|---|---|---|
| Destination checked before activation | 60 checks on every destination before the link exists | Automated abuse/malware screening |
| What a visitor sees on click | Every click shows a public link preview first; never automatic | Direct redirect by default |
| Destination changes | Destination-locked: can never move to another website | Editable destinations |
| Tracking on the redirect | No ads, no third-party tracking on the preview page | Analytics and conversion tracking are core features |
| Analytics | Click counts; campaign tags (UTM) on Pro+ and Ultra | Advanced analytics, conversions, affiliates |
| Custom domains | One shared, short its.gd domain everyone recognises | Bring your own domains |
| Pricing model | Per account: Free $0 (10 random/month), Pro $9, Pro+ $29, Ultra $99 | Free tier; paid plans by usage — see dub.co |
Based on each service's public documentation, reviewed September 2026. Features and prices change — check dub.co for current details. Dub is not affiliated with its.gd.
Which should you use?
Developers and growth teams who want an API-first link platform with conversion and affiliate tracking.
Links people must trust — customers, print, podcasts, invoices, support — where the visitor should see where a link goes and know it was checked.
Common questions
Is its.gd a Dub alternative?
For a different need. Dub is built to measure and attribute clicks. its.gd is built so the person clicking can trust the link: checked destinations, a public preview, no third-party tracking on the redirect, and links that can't move to another website.